In fact, it may well be one of the outstanding American automotive achievements of the decade. Furthermore, it earned this honor without relying upon the technological dead-ends of the era: air suspension, fuel injection, supercharging, and retractable hardtops. Though all of these were considered, all were rejected.
Chief Thunderbird body engineer Bob Hennessy claims the “Squarebird” was revolutionary. “Take that car and stick it in front of your house today. It doesn’t look at all out of date. When we were working on it, the standard automobile sat maybe 61 inches off the ground — shoulder height.
The Squarebird sat 52.5 inches off the ground. To get a low sports-car look, we took 10 inches out of the then-standard car height.” The four-seat ‘Bird was a huge commercial hit, too, far more successful than the two-seater ever was.
For model year 1960, Ford Styling had proposed a number of revisions to the now-two-year-old Squarebird design. The Thunderbird roofline had been applied to large Fords in 1959, and stylists were concerned that it was losing its originality.
But sheet metal changes were not feasible from either a cost or merchandising standpoint, according to Ford Division committee minutes, “Similarly, partial revision to existing surface, i.e., roof, front end, bumpers, etc., did not provide enough visual difference to warrant the required expenditure of funds.” The Bird was in its last year of a styling cycle, and it was felt wiser to withhold serious changes until 1961.
The 1960 Thunderbirds were down very slightly in weight but up in price. The base figures were $3,755 for the hardtop and $4,222 for the convertible. No mechanical changes occurred, and there were only a few styling differences — vertical hash-marks added to rear fenders, “Thunderbird” script on the door projectile, a square-mesh grille with full-width horizontal bars and six taillights instead of four.
There were also minor changes to emblems and ornaments, and a standard rectangular outside mirror. Door handles were blended more closely with the upper belt molding and the door trim was changed to incorporate a built-in armrest.
On early models, built through the end of December 1959, there was a smooth belt molding; this was corrugated on cars built in 1960. The ’60 model also used a number of stainless-steel components, and two were actually built entirely of stainless steel by one of Ford’s suppliers, Allegheny-Ludlum Steel Corporation.